The location of a site is key to the success of the development. The product and price could be perfect for the target audience, but if the site isn’t in a suitable location in terms of transport links, school catchment areas and accessibility to amenities, for instance, it's unlikely the homes will be appealing to the buyer.

Whilst considering these factors, a property developer must not only be able to see the potential in current popular locations, but identifying up and coming areas will enable a lower purchase price with the greatest chance of making a larger profit.

Looking at areas where a high quantity of planning applications have been made and approved, alongside areas where funding is to be distributed - such as expanding industrial estates - will indicate potential areas of high growth.